Industry
Cloud / B2B SaaS
Role
Product & UI/UX Designer
Service
Website, Marketing Collateral, Dashboard Review
Date
4 Months
OVERVIEW
UniCloud Africa provides cloud infrastructure and digital solutions to governments and organizations across Africa. The company needed a cohesive digital identity and platform that matched its ambition and credibility while supporting its B2B sales strategy.
ROLES AND CONTRIBUTION
Designed 14+ website pages including landing, about, team, blog, resources, and contact pages.
Created marketing materials and proposals tailored to government and enterprise clients.
Developed design guidelines and reviewed the dashboard design for consistency and brand alignment.
DESIGN CHALLENGES
Positioning the brand as a reliable enterprise-grade solution provider.
Designing for diverse user segments, including government decision-makers and technical partners.
SOLUTIONS
Built a professional, high-trust visual system with structured content hierarchy and strong visual storytelling.
Developed tailored pitch decks, proposals, and executive documents to complement the digital presence.
Ensured dashboard UI aligned with brand tone and usability expectations for enterprise clients.
OUTCOME
Helped UniCloud secure multiple new government contracts across Africa.
Increased brand credibility and improved lead conversion during enterprise pitches.
Strengthened the company’s visual identity and consistency across all customer touchpoints.
