Industry
Fintech / IoT
Role
Product & UI/UX Designer
Service
Mobile App, Website, E-commerce
Date
6 Months
OVERVIEW
Zobe is a smart NFC-based platform that enables seamless wireless payments, digital profile sharing, and keyless access to homes and cars through a single wearable NFC ring. The goal was to position Zobe as the future of contactless technology while building trust and usability for first-time users.
ROLES AND CONTRIBUTION
Designed the brand identity and logo that reflected innovation and simplicity.
Designed the landing page and e-commerce site, showcasing product value, features, and purchase flow.
Created the mobile app interface, ensuring intuitive setup for payments, access control, and profile linking.
Designed Play Store and App Store assets for a strong launch presence and improved conversion.
DESIGN CHALLENGES
Communicating the value of NFC technology to non-technical users.
Creating a seamless purchase and setup experience for a hardware-based product.
Building trust around payment and security interfaces.
SOLUTIONS
Structured the landing page with a progressive information layout that simplified complex technology into clear user benefits.
Streamlined checkout flow with a 3-step purchase process and trust elements (reviews, guarantees, security badges).
Focused on clarity and simplicity in the app interface with guided onboarding and minimal cognitive load.
OUTCOME
Increased online product sales by 40% through improved landing page and app experience.
Strong launch traction with 3x app installs within the first three months.
Positive user feedback highlighting the simplicity and smooth setup process.
